Title: The Tipping Point
Author: Malcolm Gladwell
Price: $10.00
ISBN: 9780349113463
Publisher: Abacus
This edition published: 2010
Paperback or Hardcover: Paperback
Condition: Good condition
The Tipping Point
$10.00Price
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate.
This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.